Learning Objective: To understand how the media operates as a commercial industry on a global scale and reach both large and specialised audiences. The Lego Movie was an extremely successful production for Warner Brothers and Lin Films. The film was produced for $60,000,000 which it made back in its first weekend of release in the USA alone! Not bad for three days... Overall, it made a gross of over $311,000,000 according to BoxOfficeMojo. You will be expected to know the reasons for this success in the exam and therefore you should answer the following questions in as much detail as you can. TASK 1: Copy down the key terms and their definitions into your book. Keywords Intertextuality: the relationship between texts. Genre: a style or category of art, music, or literature. Convergence: The interlinking of computing and other information technologies, media content, media companies and communication networks. Conglomerate: a thing consisting of a number of different and dis...
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